belugyiszemle_header

László Christián – Ákos Erdős

Netnographic analysis of the social evaluation of law enforcement

Netnographic analysis of the social evaluation of law enforcement

Abstract

Netnography is an adaptable, fast and efficient, qualitative research method that uses public online spaces as data source to identify and understand the culture, mindset, decision-making mechanisms (Dörnyei & Mitev, 2010b) and attitudes of the rapidly evolving and disintegrating internet user groups. Netnography research method used in our study provides a novel opportunity to study social attitudes of law enforcement and police officers, as well as internet users’ opinions about the authority and its members. In this study, we systematically analyse the online discourse around an event occured in May 2020 in Budapest. Our results suggest that online community platforms rarely provide objective assessments of law enforcement and social evaluation of the police authority (6,73%). In a significant proportion of the opinions (58,35%), the facts related to the specific act published in the media do not actually play a decisive role. The majority of contributors are clearly biased towards either the individual subject to police measures or the acting authority. Those in the so-called critical sub-dimension, who have negative perception towards the applied measures or the police, makes up nearly the one fifth (18,13%) of the total number of items. The proportion of respondents in the supportive sub-dimension (12,08%) is slightly lower. Based on the results, it can be stated with a high degree of certainty that the attitude towards the police or law enforcement cannot be significantly influenced by a single press report, neither in positive nor in negative direction.

Keywords

netnography, social perception of police, attitudes towards police, police measures
2672